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Threads Tweaks Algorithm to Prioritize Followed Accounts

The social media app is rebalancing its feed to focus more on content from people you follow and less on recommended posts.

November 21, 2024

Threads, Meta’s competitor to X (formerly Twitter), has adjusted its algorithm to prioritize content from accounts users follow. The change addresses feedback about the overwhelming presence of recommended posts in the app’s algorithmic "For You" feed.

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