Spotify to Pay Video Podcast Hosts Based on Engagement

Spotify has unveiled a new way for video podcast creators to earn money through its platform with the launch of a “Partner Program.” This initiative allows podcast hosts to monetize based on how well their videos perform, bringing a new level of engagement-driven income. The company is hoping to challenge YouTube’s dominance in the video podcasting space by encouraging creators to add video components to their podcasts.

Previously, creators could monetize their podcasts through ads, but with this new model, Spotify is borrowing a page from YouTube's playbook by incentivizing content creators with revenue tied to viewer engagement. The move is a clear step toward making Spotify more competitive in the video podcasting landscape.