Most iPhone Users Don’t Care About Apple Intelligence

A new survey from SellCell, a tech trade-in platform, sheds light on iPhone users’ lukewarm reception to Apple’s AI features, particularly those introduced in iOS 18.2.

The study highlights that while nearly half of iPhone users (47.6%) consider AI to be an important factor when selecting a smartphone, a significant 73% of those who have used Apple’s AI tools report that these features don’t add much value to their experience. Interestingly, this dissatisfaction extends beyond Apple, with 87% of Samsung Galaxy users expressing similar sentiments about their device's AI offerings.