Bluesky Reaches 20M Users, Narrowing Gap with Instagram Threads

Bluesky, the social network that has emerged as a prominent competitor to X (formerly Twitter), has reached a major milestone by surpassing 20 million users. The app’s growth is showing no signs of slowing down, as it continues to gain traction, particularly among users fleeing X due to recent changes.

According to market intelligence firm Similarweb, Bluesky’s user base is growing at a fast pace, and it’s narrowing the gap with Instagram Threads in terms of key metrics like daily active users and website visits.