Apple TV+ Reportedly Planning to License Its Movies

Apple TV+ has delivered several notable successes, yet the platform continues to grapple with achieving mainstream popularity. In a bid to cut costs and expand its reach, Apple is reportedly exploring new strategies, including sharing its content with outside platforms.

A recent report from Bloomberg's Lucas Shaw reveals that Apple has enlisted a new executive to lead efforts in licensing its original films to other companies. This marks a shift aimed at boosting revenue from its movie business and increasing visibility for its productions.