Amazon Haul Challenges Temu with $20 or Less Deals and Free Shipping

This week, Amazon introduced Amazon Haul, a new low-cost shopping platform that could shake up the competitive world of discount e-commerce. The store features over 300 million items, all priced at $20 or less, providing customers with an affordable way to shop for everything from household goods to fashion.

While the goods come from a variety of sellers, many are shipped from China, following a similar model to that of fast-growing competitors like Temu and Shein.

Unlike Amazon’s usual rapid shipping service, Amazon Haul has a more relaxed delivery timeline—1-2 weeks for most products. This shift represents a departure from the company's long-standing promise of near-instant delivery, acknowledging that customers are willing to wait for discounted prices on mass-produced items.

Customers who shop on Amazon Haul will also get free delivery on orders over $25 and can access 5-10% discounts on orders over $50 or $75, making it an even more enticing offer.