Amazon Could Face EU Investigation for Favoring Its Own Products

The European Union (EU) may open an antitrust investigation into Amazon next year, focusing on claims that the company gives preferential treatment to its own-brand products on its online marketplace, according to Reuters.

Such an inquiry would signify a pivotal move in enforcing the EU’s Digital Markets Act (DMA), a groundbreaking law designed to rein in the power of major tech firms. Enacted last year, the DMA aims to prevent dominant platforms, labeled as "gatekeepers," from unfairly prioritizing their own goods and services over competitors.